DESIGNER & ART DIRECTOR

IBOTTA | SENIOR ART DIRECTOR & MANAGER
September 2022 - February 2025
Led creative for Integrated Campaigns, Seasonal Programs, and Organic Social, partnering closely with the Marketing department to execute strategic design. Oversaw creative and maintained branding of in-app assets, paid media, trending social content, and promotional materials for seasonal events and campaigns. Managed two Art Directors and was a mentor to other designers.

MICHAELS ARTS & CRAFTS | SENIOR DESIGNER
May 2015 - September 2022
Conceptualized and developed a variety of creative assets, including seasonal style guides, email templates, homepage designs, decor catalogs, in-store signage, gift cards, and special projects. Collaborated with photographers, copywriters, and the marketing team to art direct photoshoots and ensure seamless project execution from concept to final product.

CULTURE FARM | ART DIRECTOR
September 2014 - May 2015
Managed multiple client accounts simultaneously, including Twin Peaks, Texas Lawyers Association, Mooyah, At Home, New Leaf, and others. Created branding, logos, brochures, mailers, emails, and web-based projects. Contributed to video production, photoshoots, and motion graphics, working closely with cross-functional teams to deliver integrated creative solutions.

TRACYLOCKE | ART DIRECTOR INTERN 
May 2014 - August 2014
Assisted the Pizza Hut team on various national campaigns, including email blasts, point-of-purchase materials, window clings, coupons, and packaging designs. Contributed to projects for T-Mobile, Direct Energy, Samsung, and 7-Eleven, gaining exposure to diverse industry practices and honing presentation skills in a fast-paced agency environment.

Bachelor of Arts, Graphic Design (2014) from Louisiana State University

EMAIL | kellyannkral@yahoo.com
CALL OR TEXT | 713-859-5725