KELLY KRAL
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Ibotta Free Thanksgiving

At Ibotta, I led the creative for Seasonal Events, including the company’s largest annual program—the Free Thanksgiving event, where users can redeem a free holiday meal through the app. For the event’s 4th anniversary, my team and I embraced a retro-inspired theme, bringing it to life across a variety of ad products. Below are a few highlights from this campaign.
Illustrations: Jenna Rogalski | Animations: Joe Perez


CONCEPT & DESIGN | ART DIRECTION | UI/UX | SOCIAL | TEAM MANAGEMENT

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For this campaign, and for the first time in Ibotta’s 10 years, the app icon was changed to reflect the seasonal program.

For this campaign, and for the first time in Ibotta’s 10 years, the app icon was changed to reflect the seasonal program.

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I worked closely with the dev department to create a full-page home page takeover in the Ibotta app.

I worked closely with the dev department to create a full-page home page takeover in the Ibotta app.

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