I was the concept designer for the Michaels Holiday season of 2021. It’s the busiest time of the year! I designed a toolkit, came up with colors & elements and made mockups of assets for other designers to pick up for all cross channel designs.
BRANDING | DIGITAL | SOCIAL
Below are some mockups of homepage banners (desktop & mobile) as well as emails for décor collections, floral, trends and more.
Below is an Instagram story of a scavenger hunt featuring one of the Christmas décor collections.