Michaels Rewards is the Customer Loyalty program at Michaels. I was opted to rebrand the look and feel of the program when the company was going through a major rebrand altogether.
BRANDING | UX DESIGN | EMAIL | SOCIAL
I was tasked to create games, in partnership with Cataboom, for the Rewards Sweepstakes Month. Below are some of the games I designed, where Rewards members have a chance to win a voucher & be entered into the Sweepstakes.
Rewards members get weekly and monthly emails with bonus offers and account information.
The Michaels rebrand was all about “Made By You”, so I wanted that to carry through to the Rewards program. The scraps of paper show a hand-made crafted feel, while also setting it apart from the rest of Michaels branded content.